Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.
More Quotes from Marshal Cohen:
We're not there yet but it's not too soon to assume this scenario.Marshal Cohen
The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.
Marshal Cohen
The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
Marshal Cohen
Two years ago, consumers were buying expensive denim and a lot of pairs. This year they're buying that one - maybe two - signature perfect pair. And then they're complementing it with less expensive pairs.
Marshal Cohen
I credit the whole company for this success. They did a good job in Europe of keeping it a premium brand, and the U.S. followed suit. That drove this phenomenon.
Marshal Cohen
Are the midnight openings much earlier than usual for Black Friday Yes, they are. Does this show that retailers are more nervous this year Absolutely.
Marshal Cohen
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We'll be back. I promise you that.
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