The Olympics really are much more than a sporting event It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,
More Quotes from Randy Falco:
It really is akin to having seven Super Bowls during that time,Randy Falco
We continue to expand our audience, reaching them everywhere they consume media on cable and online.
Randy Falco
I haven't discussed this with Dick. But I suspect we'll go on that night and program it the way we normally would, using our best stuff, as we build toward midnight.
Randy Falco
It's really impossible to compare this to Salt Lake City.
Randy Falco
There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business.
Randy Falco
We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.
Randy Falco
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