Bargain racks will still be there. They might be a little further back in the store, but they'll be there with a lot of signage and aggressive pricing. Everyone will still have lots of deals.
More Quotes from Marshal Cohen:
The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.Marshal Cohen
Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.
Marshal Cohen
When you have a company that's built on technology and connection with the customer, those are not all profit-driven concepts.
Marshal Cohen
Sports footwear usually is also the first place urban consumers will spend money to endorse a celebrity. As we've already seen, people will pay over 100 for the G-Unit or an S-Carter Reebok if it creates the right image for them.
Marshal Cohen
Kids today are looking at decorating and renovating their rooms obviously, with their parents' money. The home has become one of the fastest-growing components of the younger market and the celebrity component is critical to that.
Marshal Cohen
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
Marshal Cohen
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