They had this arrogant belief that when baby boomers turn 50, 'they belong to us,' and that just didn't happen.
More Quotes from Dan Gorrell:
It's a really tough environment. There's Japanese and Korean competition, and the Chinese are on their way.Dan Gorrell
In terms of the passenger vehicle business, I think their number will be up fairly soon. There just hasn't been any investment in the brand and the models.
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The products are getting better in Detroit, but it takes a lot longer than a few quarters or even a few years to win over or win back people's trust.
Dan Gorrell
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