Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
More Quotes from David Ogilvy:
The more informative your advertising, the more persuasive it will be.David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
Never stop testing, and your advertising will never stop improving.
David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
Readers Who Like This Quotation Also Like:
Based on Topics: Work & Career QuotesBased on Keywords: exorbitant, tolerates
As the proud father of two teens and past Chairman to the Presidents Council on Physical Fitness and Sports, I am committed to educating parents and especially young people on ways to live a long, healthy and active life.
Lee Haney
I'm not interested in being Wonder Woman in the delivery room. Give me drugs.
Madonna Ciccone
A dream collage is pictures of your goals. It is like your future photo album.
Bo Bennett