This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.
More Quotes from Robert Passikoff:
They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.Robert Passikoff
I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.
Robert Passikoff
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
Robert Passikoff
Engaging consumers these days in their minds, in their hearts, in their heads takes more than advertising on a special event to a large audience.
Robert Passikoff
What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.
Robert Passikoff
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