I definitely think LeapFrog is putting a lot behind this. I don't necessarily think it's a make or break product for the company, but it's a big opportunity.
More Quotes from Anita Frazier:
I would say the toy industry is facing its stiffest competition ever from non-toy categories, and with rapidly advancing technology, I wouldn't say this is a trend that shows any signs of slowing.Anita Frazier
Compelling content is what drives the long-term success of these systems.
Anita Frazier
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
Anita Frazier
If this allows more niche games to get out ... it's going to help grow the industry.
Anita Frazier
Handheld platforms were the big story last year, and so far this year, that segment of the industry has continued to grow significantly since last year.
Anita Frazier
We think that it could be a landmark year. They're definitely on the top of everyone's Christmas list.
Anita Frazier
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