About half of new car buyers say longer-term dependability is a key factor in choosing which vehicle they want. This is becoming the next major issue in the auto industry, and a much more consistent focus from automaker to automaker than it has been in the past.
More Quotes from Joe Ivers:
Since the 1997 model year, Ford vehicles have been improving on a consistent basis. This year is a bit of an exception. The Focus is one of those vehicles that hasn't aged gracefully.Joe Ivers
Lincoln's CSI performance was also helped by improved vehicle quality. This has translated into a 14 percent decline in the volume of repairs needed, meaning that more of Lincoln's work is maintenance-only, which is easier from a customer satisfaction viewpoint.
Joe Ivers
Vehicles that engage customers immediately upon first sight tend to keep those customers around to learn more about the vehicles.
Joe Ivers
The M-Class has had a lot of problems since its launch. The rate of deterioration on the E-Class is greater than on any other vehicle in the industry.
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