This is all emerging so quickly. My husband just learned how to e-mail, and yet my son has been communicating on his cell phone for the past two years. So I don't think anybody really knows where we're headed. But it is imperative that we make our content available to audiences where they are and when they want to watch it.
More Quotes from Nina Tassler:
We'll be as competitive in the time period as we can.Nina Tassler
Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.
Nina Tassler
We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
Nina Tassler
It started as a cultural phenomenon and has evolved into a consistent Top 10 show that leads off the most successful night of television on any network. We look forward to taking audiences to more exotic locations next season and introducing them to the next wave of ordinary citizens marooned as 'Survivor' castaways.
Nina Tassler
The truth is, you can't sort of bottle and prepackage a show like Desperate Housewives. But I think the nice thing is, we know that audiences are making a commitment to serialized drama. And absolutely, we're going to continue to develop in that genre.
Nina Tassler
These series are the foundation of a schedule that is broader and deeper than any on television. From the start of the night through 11 p.m., from Monday through Sunday, CBS is populated with successful programs on every night and in every time period--many of which are number one in their time period, and some even number one on the entire night.
Nina Tassler
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