Everyone in this industry agrees click fraud exists, and everybody agrees that advertisers should not be billed for it. At the end of the day, the question becomes 'what constitutes a fraudulent click, and who works to determine that' Up until this point,
More Quotes from Jessie Stricchiola:
I've been on the phone with clients crying because the competition is running them out of business, at 20,000 and 30,000 a month, by continually clicking their ads.Jessie Stricchiola
We've seen a consistent downward trend in responsiveness to submitted activity.
Jessie Stricchiola
In some ways I think this case is a really good first step toward industry-wide acknowledgement that the click-fraud issue is a legitimate one. But does this settlement mollify the problem No. It doesn't make any of the worries go away.
Jessie Stricchiola
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