With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.
More Quotes from Mark Fields:
Each brand has to stand for something. We have had difficulty articulating what they stand for, so how's the consumer supposed to knowMark Fields
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
Mark Fields
How big the segment will be, that's going to depend on what happens with fuel prices and customer preferences.
Mark Fields
Anne is an exceptionally focused and proven leader in this industry, ... Her leadership of Vehicle Operations resulted in a significant quality improvement. She has also overseen profit resurgence in South America and Mexico and increased market share in Canada. We expect her to drive our operations toward greater coordination, efficiency, productivity and results.
Mark Fields
Somewhat slower (economic) growth, higher interest rates and volatile gas prices all add up to auto sales that probably won't outshine last year's selling rate in this new year.
Mark Fields
In terms of economic and social influence there is no other company that's had a greater impact on the lives of people in this country and in the 20th century than Ford.
Mark Fields
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