What really drives the stock is merchandise sales and that is largely stimulated by theatrical releases. And all my media sources, including those at Toy Fair, were positive about the Fantastic Four movie.
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For a company like DreamWorks, one big disappointment can have a big negative impact on performance.Marla Backer
I think they're looking to align themselves with a much bigger player and I think that means someone tucking in Imax within a bigger corporate structure that can then help them ... attain some of these goals.
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We're talking about a company that's in transition on all fronts.
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They're up right now about 2 percent on top of the three percent on Friday. A lot of people anticipated the win.
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