I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.
More Quotes from Alfredo Alonso:
The driver is the population continues to grow -- with more than 40 million Hispanics. As a broadcaster, Clear Channel made a decision this was a definite growth opportunity.Alfredo Alonso
When the population is over 40 million, people take notice, including advertisers and broadcasters.
Alfredo Alonso
As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group.
Alfredo Alonso
The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.
Alfredo Alonso
Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.
Alfredo Alonso
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