Combined they could be extraordinary, but that doesn't automatically move them to the upper echelon. It puts them in the right path but not by default.
More Quotes from Allen Weiner:
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I think a lot of what is important about it is not necessarily what we're seeing today but what's most likely to come.
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Whether they like it or not, they are a media company. What they provide is very valuable aspects of media, all wrapped up in search. But they're missing the internal talent and internal capability to think like a media company. Everything is from a technology perspective, and that is a real shortcoming.
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Portability is vital. And properly implemented DRM is an awesome tool. These companies need to realize that passing content to another person is a way consumers create their own viral marketing network.
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