I remember taking a look at them 18 months ago and not being very impressed. Management has obviously executed very well. It was obviously a mistake to overlook them.
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The main factor is being able to walk into an office and put on a tape and speak to a track record.
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The audience relates immediately with the kind of person a celebrity is. They have some sort of familiarity with the viewers. They know Tony Gonzalez is a football stud. When you're casting real people, you're trying to put them into a type. Here we go out and say this is a jock. The audience gets to know the characters quicker.
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They are more into things like variety.
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