They are more into things like variety.
More Quotes from Ben Silverman:
The government has to ask at what point has there been too much consolidation. I think we may be reaching the breaking point.Ben Silverman
Unlike television, where networks funded the content, and owned and exploited it, here the distributors aren't funding the content.
Ben Silverman
These shows are about taking a celebrity out of their comfort zone and showing them in a different environment than you're used to seeing them. All of these celebrities are people who love cooking anyway.
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The audience relates immediately with the kind of person a celebrity is. They have some sort of familiarity with the viewers. They know Tony Gonzalez is a football stud. When you're casting real people, you're trying to put them into a type. Here we go out and say this is a jock. The audience gets to know the characters quicker.
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The main factor is being able to walk into an office and put on a tape and speak to a track record.
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