Their cost structure isn't changing. The new incentives are just bringing down the top line and killing margins which are already negative.
More Quotes from Brian Ropp:
When Wagoner took over for GM North America, he essentially implied that it was all on his shoulders now. By taking on that role, he took full responsibility for North America, where the key issues are. And things have only gotten worse.Brian Ropp
There are many folks out there who hold the shares because of the high dividend. Dropping part of that dividend would mean dropping many shareholders, and I don't think it's worth the savings, which isn't really that much.
Brian Ropp
The market is in a 'show-me' way of thinking right now. The savings sound great, but it's hard to gauge how realistic the 4 billion number is, for this year.
Brian Ropp
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