Kroger is making a superb strategic decision to move to the Everyday Living category because the brand has much more cachet. The path to higher consumer satisfaction and profitability is through a bigger and better portfolio of private brands.
More Quotes from Burt III:
The private equity option is certainly the best of all available options. It gives the company time without the shareholder and profit pressure to reorganize the business.Burt III
Marshall is a brilliant financial strategist. When it comes to working with Wall Street, he is a star in the food industry. Marshall closely cultivated relationships with analysts and institutional investors.
Burt III
Johnston came in with a lot of problems that were passed along by the prior regime that would take four to five years to dig out from.
Burt III
There is a high hurdle for Macy's to clear.
Burt III
I think Goldman Sachs, which was one of the strategic advisers, thought it was easier selling the whole company on a bundled basis.
Burt III
Total is a terrific brand, but it's been starved for marketing support. It's not what it was in the 20th century when it was a strong power brand for Big G. It doesn't go head to head with any competition, but it was one of the pillars of the adult-cereal portfolio.
Burt III
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