The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.
More Quotes from David Carter:
They're paying to milk the controversy. Will they draw criticism Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.David Carter
But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help.
David Carter
They said the hurricane was going to be a Level 5 when the city was only built to handle a 3. It was time to leave, ... But no one thought 'The Big Easy' would go under.
David Carter
As it moves forward, and NASCAR fans are increasingly hungry for any news, statistics and information, it could really help NASCAR. There's some sex appeal to these statistics, because it really gives fans an inside look.
David Carter
As long as there is an ongoing buzz, you can make the sponsorship sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it.
David Carter
With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode
David Carter
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