Failure to resolve requests via email is driving continued use of cost-intensive telephone work, negating any potential cost savings from handling inquiries via email.
More Quotes from David Schatsky:
To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.David Schatsky
These kinds of actions by the government are clearly not good for business. Consumers who are concerned that they may be spied on are likely to reduce the scope and frequency of online activities that may be subject to spying.
David Schatsky
This ... is (a) staggering statistic for a shopping channel that will have been around for little more than 15 years. This presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy.
David Schatsky
Multi-channel media companies must recognize the vital importance of the Internet, and then go beyond replicating their offline properties to tailor their online strategy to the distinctive characteristics and preferences of online audiences.
David Schatsky
The next five years will see a more organized e-mail marketing arena. Delivery rates will rise because of marketers' efforts to improve list management practices. The greater control by ISPs over spam will mean a lot less waste.
David Schatsky
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Ben Hogan