These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.
More Quotes from David Schatsky:
It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.David Schatsky
To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.
David Schatsky
The fact that the Internet will influence nearly half of total retail sales in 2010 is staggering statistic for a shopping channel that will have been around for little more than 15 years by 2010.
David Schatsky
These kinds of actions by the government are clearly not good for business. Consumers who are concerned that they may be spied on are likely to reduce the scope and frequency of online activities that may be subject to spying.
David Schatsky
The relationship can close the gap between the core technology and the savvy needed to make it work the enterprise.
David Schatsky
The next five years will see a more organized e-mail marketing arena. Delivery rates will rise because of marketers' efforts to improve list management practices. The greater control by ISPs over spam will mean a lot less waste.
David Schatsky
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