We're not selling Mars bars, we're trading with people's emotions, ... In marketing speak a football club might be a product, but the reality is it's traditions, heritage and emotions. So you have to listen to what the fans want.
More Quotes from David Southern:
It's just a case of listening and responding, it's not rocket science, ... Most people might think that what's most important from a communications point of view is information, but half the time it's about listening.David Southern
We have to make sure we can match the fans' growing expectations in terms of ticketing, back-office support and also in things like attracting sponsors
David Southern
Both he and the board have big ambitions for the club, so it's important that the communications aspect off-field matches the effort of the manager and the players on-field.
David Southern
The demand for season tickets has been unprecedented over the past couple of weeks and we have been doing our utmost to get them out to the supporters in time for tomorrow's match,
David Southern
The demand for our away games is such that we are going to investigate setting up a Hearts travel club,
David Southern
Readers Who Like This Quotation Also Like:
Based on Topics: Emotions Quotes, Football Quotes, Marketing Quotes, Product Quotes, Reality QuotesThe object of education is to prepare the young to educate themselves throughout their lives.
Robert M. Hutchins
Creating the fictional background for a game world isn't significantly different from creating a background for fiction.
John M. Ford
I grew up poor. I never had any money. I was a hobo, you know, ride the freights.
Art Linkletter