The metaphor is that we're filling someone's bowl - and stomach - with the funds gathered from this event.
More Quotes from Ellen Morris:
People expect to find an array of really delicious food. They also come expecting to find that one perfect bowl that fits their personality. People spend a long time searching for 'their' bowls.Ellen Morris
We like to help people get a good start-off.
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Luckily we have been pretty good because we were able to start them off in the sixth grade.
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