It certainly is a move in the right direction. (But) I still don't see it as a real competitor with other vehicles in the entry-level luxury segment.
More Quotes from Erich Merkle:
It's incredibly cyclical. It basically depends on business spending. If they're not spending money, that industry dries up real fast.Erich Merkle
(Crossovers) are putting a dent in demand for SUVs. The designs of these vehicles are fresh and something different and they are capturing consumer's attention.
Erich Merkle
If General Motors is going to survive, they have to be a smaller organization and get the cost structure under control. They've got to become lean, streamline their processes, get products to market faster and take more risks.
Erich Merkle
Right now Toyota is really struggling for capacity. They can't build enough cars. They have to import them from Japan. They definitely have the ability to sell more vehicles.
Erich Merkle
It would be devastating for Ford - they would lose money hand over fist. If they're not able to build F-Series, it would just strangle them.
Erich Merkle
Someone has to make sure Delphi's parts are not interrupted.
Erich Merkle
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