They understand that there's some shortcomings. It says they're addressing them.
More Quotes from Erich Merkle:
At this point, it doesn't seem like Suzuki can give General Motors anything that Daewoo can't.Erich Merkle
It would be devastating for Ford - they would lose money hand over fist. If they're not able to build F-Series, it would just strangle them.
Erich Merkle
The light vehicle segment is so incredibly competitive. Whenever you have such high levels of competition, it has a tendency to drive prices down.
Erich Merkle
If General Motors is going to survive, they have to be a smaller organization and get the cost structure under control. They've got to become lean, streamline their processes, get products to market faster and take more risks.
Erich Merkle
It's a little bit of puffery, to offset the bad news that's been out there the last three or four months. In automotive terms, it's pocket change. It's really not that much money in the scheme of things.
Erich Merkle
There's a lot of things GM and Ford are still grappling with if they're going to adapt to these niche markets.
Erich Merkle
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