Most of our adult imprints went after the market on a title-by-title basis. But this group came in and proposed a guerrilla movement to find content and match it to the audience.
More Quotes from Jack Romanos:
If you go back 20 years, the mass-market paperback was really driving the business. As long as we have to continue to pay what we do for brand-name authors, we need a healthier paperback format to make it work.Jack Romanos
This innovative publication strategy takes the e-book from the realm of novelty and directly into the very mainstream of today's culture. And it reaffirms the publisher-author relationship at a moment when it is fashionable to predict its demise.
Jack Romanos
Vision is obviously an issue for baby boomers. If you make the books more readable, then some of the audience who have moved to larger formats will return.
Jack Romanos
We've been losing the foundation of our customer base because their eyesight is getting worse and the books are getting harder and harder to read.
Jack Romanos
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Based on Keywords: guerrilla, imprints, title-by-titleThe majority of information I gave police was about my wife and her family, which is what they wanted.
Robert Blake
As a single withered tree, if set aflame, causes a whole forest to burn, so does a rascal son destroy a whole family.
Chanakya
This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.
Paul Watzlawick