I think the players realized that (advertiser reluctance). That's one of reasons they agreed to the stiffer policy.
More Quotes from Jeff Chown:
A sponsor wants the lasting memory of an athlete to be as a winner to the consumer, and that's what Lance has.Jeff Chown
It's easier for an individual sport athlete to maintain staying power in the endorsement world.
Jeff Chown
I think he's going to have great staying power, because of what he represents to so many different people. He's a cancer survivor, a champion and to a lot of people he's very patriotic because he's representing America overseas.
Jeff Chown
Right now, he's a local guy. Right now, the marketing interest will be locally based. He needs to sustain a longer period of success with some team success to become a national figure,
Jeff Chown
The most effective way for an athlete to get his name out there is to be unique. In order to be unique, you have to be different or be special on the field or off. What he's done in three games is unique, but it's not a monumental achievement that will differentiate him in the marketing world.
Jeff Chown
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