In some ways I think this case is a really good first step toward industry-wide acknowledgement that the click-fraud issue is a legitimate one. But does this settlement mollify the problem No. It doesn't make any of the worries go away.
More Quotes from Jessie Stricchiola:
We've seen a consistent downward trend in responsiveness to submitted activity.Jessie Stricchiola
I've been on the phone with clients crying because the competition is running them out of business, at 20,000 and 30,000 a month, by continually clicking their ads.
Jessie Stricchiola
Everyone in this industry agrees click fraud exists, and everybody agrees that advertisers should not be billed for it. At the end of the day, the question becomes 'what constitutes a fraudulent click, and who works to determine that' Up until this point,
Jessie Stricchiola
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