To make it really work, the cost has to be cut in half. The cost of the batteries is very high. We fortunately control the cost of the CPU, the electric motor.
More Quotes from John Mendel:
For 2006, the Civic underwent the most radical transformation in its 33-year history. It is a cornerstone of the Honda lineup, and we're delighted that Motor Trend has recognized the new levels of styling, performance, technology, safety and value that characterize the new Civic. Customers have validated our direction too, as evidenced by strong sales of the new model.John Mendel
I believe it's constantly good to be paranoid. If I'm not worried about Toyota (Motor Corp.) or the Koreans, I'm worried about the Chinese. I think that sets up a pretty good framework for how you need to operate.
John Mendel
It is a car worthy of its legacy.
John Mendel
Judging by the vanity plates in California - 'Saving More,' 'Low Mileage' - hybrid is a badge of honor that people want to wear. Hydrogen is the path to the future. But, on the way to hydrogen, hybrid is an alternative.
John Mendel
As the definition of luxury evolved over the last 20 years, so did consumer tastes for luxury vehicles. As a result, from 1986 to 1996, we saw two major shifts. First, the domestic luxury share fell dramatically, and second, Japanese luxury vehicles accounted for nearly one of every four new luxury vehicles sold.
John Mendel
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