You need to know what's for sale and what isn't. Allowing ads and editorial content to get blurred, however you do it, is in the long run inimical to a newspaper's reputation - and probably to its business.
More Quotes from John Morton:
There are only so many growth markets. As concentration of ownership goes forward, you'll see future acquisitions of newspaper chains go pretty much the way this one did The buyer will keep the growth markets and discard the rest.John Morton
Let's just say you didn't want to make Ramon Ramos mad. Ramon had your back.
John Morton
This is in response to fairly weak advertising performance,
John Morton
I used to think in the good old days, all a newspaper had to do to attract circulation was to put out a better newspaper. But young people don't seem any more inclined to read a good newspaper than a bad one.
John Morton
But a bricks-and-mortar office can boost reader loyalty. A local presence in the form of a bureau or some kind of office is part of the newspaper company's image, ... You are taking away something that people are accustomed to.
John Morton
The history of trying to start a daily where there already is one is that it has never worked.
John Morton
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Based on Topics: Business & Commerce QuotesBased on Keywords: blurred, inimical
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