I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.
More Quotes from John Sicher:
We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,John Sicher
I think the industry basically, in removing them from schools and keeping in their other beverages, has made a positive move, both for American children and also, the industry has served itself well.
John Sicher
Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent.
John Sicher
They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.
John Sicher
Coke has identified North America as a challenging market, and it's clear there is still work to be done and changes to be made.
John Sicher
If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country.
John Sicher
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