People in general are responding to beverage products with health and wellness benefits. The trend is unmistakable and is going to gain traction in the years to come.
More Quotes from John Sicher:
I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.John Sicher
Wal-Mart's growth and power is changing how consumers buy products and how beverage companies sell products. The lawsuit is about Coke and its bottlers trying to come to terms with that.
John Sicher
It started out with young consumers late teens, people in their 20s but it's getting much broader than that.
John Sicher
It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this.
John Sicher
If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country.
John Sicher
They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
John Sicher
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