Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
More Quotes from Josh Bernoff:
Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery,Josh Bernoff
The right price has nothing to do with greed. It has to do with demand.
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To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
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Mark down the date. Today is the beginning of the end of the television schedule.
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Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
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It's the democratization of the media.
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It does not seem that the contradiction which exists between the aristocratic function of art and the democratic structure of modern society can ever be resolved.
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One of the things I find about acting is that the less the audience knows about the actor, the more they're able to believe in him in the role.
Hayden Christensen