The result Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.
More Quotes from Josh Bernoff:
The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.Josh Bernoff
How long he takes and how good a job he does determines the profitability of his company, ... I have three years of graduate study in mathematics at MIT, and I couldn't do that job.
Josh Bernoff
Can you scare people into stopping The answer is Yes.
Josh Bernoff
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
Josh Bernoff
Stores will close. It's already happening. Being a music store by itself is a declining business.
Josh Bernoff
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
Josh Bernoff
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