This is the best game ever made, because we made it, ... It's going to be a lot of fun to play. We found the Xbox 360 to be more powerful than we thought it would be.
More Quotes from Mark Rein:
Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices online, but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.Mark Rein
It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.
Mark Rein
Integrating online and offline channels is something that's very much on the minds of retailers, and is forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.
Mark Rein
A few years ago, Circuit City was a good example of this. They gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why. Simply stated, that's a great way to confuse and frustrate customers.
Mark Rein
With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.
Mark Rein
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