If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.
More Quotes from Marshal Cohen:
Denim will continue to be the staple item found in everyone's shopping bags. With prices for electronics declining, consumers will get to spend a little more on apparel this year.Marshal Cohen
Last year consumers on average spent 500 more for the year on gas. This year it could go up to 1,000. This is what Lee Scott is worried about. The average American has 2,400 in discretionary spending. A Wal-Mart shopper probably has 1,500. Now take out the 1,000 extra and what does that leave them.
Marshal Cohen
This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
Marshal Cohen
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
Marshal Cohen
Sports footwear usually is also the first place urban consumers will spend money to endorse a celebrity. As we've already seen, people will pay over 100 for the G-Unit or an S-Carter Reebok if it creates the right image for them.
Marshal Cohen
That campaign was all about the smaller guy competing with the big boys. That's what Sears tried to do (against discount department stores such as Target, Costco and Kohl's) and failed.
Marshal Cohen
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