Anyone who wants to grow his business in the next 10 years will need to target more than the 18-to-49 group.
More Quotes from Matt Thornhill:
If you have a product or service or company that can help boomers fulfill that quest for vitality in any aspect, you'll be successful over the next 30 to 40 years.Matt Thornhill
Most large financial service companies have rushed new marketing materials to help boomers start thinking about retirement planningand all are based on the financial services company focusing on you and your life, versus them and the products they want to sell. Where it falls short is when you call the financial services firm and interact with a planner or adviser who only wants to sell you products. The training hasn't filtered down from the marketing professionals to the front-line client-contact people.
Matt Thornhill
Marketers trying to grow their business over the next 10 years can either target the stagnant 18-49 segment, or they can develop strategies to appeal to the fast-growing 50-plus segment.
Matt Thornhill
Boomers have been mass-marketed to since they were five years old, and they're always interested in what's next.
Matt Thornhill
Boomers over 50 may be healthier, wealthier and better educated than any previous generation of 50-year-olds in American history. But they also may be poised for a big fall if all they do to stay healthy is drink designer water and pop vitamins all day long.
Matt Thornhill
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Politics is too partisan, and sometimes patriotism is cast aside. Patriotism is honor and love of your country and your brothers and sisters. With politics I get the impression that it's all about what's good for the party and not necessarily what's good for the country.
Ricardo Montalban
The brightest flashes in the world of thought are incomplete until they have been proven to have their counterparts in the world of fact.
John Tyndall