When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites. What we discovered was that by creating additional content for this show, we could create a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.
More Quotes from Mike Benson:
The game reaches back into 'Lost' history and looks forward to future episodes.Mike Benson
We wanted to make it so that if you watched Lost from the beginning or if you've never watched the show before you can get into this.
Mike Benson
I actually look at marketing more like developing content for the show. We're really setting out in our marketing to prove what these shows are. And while we can hype and sell, I'd rather tell a story than sell a story.
Mike Benson
You might think of it as Harry Potter . You don't necessarily have to see the first one to enjoy the second one. The great thing that Carlton and Damon have done in writing this story line is that it reaches back into season one, looks at the current season and goes forward into the future.
Mike Benson
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Based on Topics: Friendship Quotes, Marketing QuotesBased on Keywords: oceanic
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