We trust our producers to be creative in their storytelling and follow their creative path,
More Quotes from Nina Tassler:
We look to our audience to tell us when they've had enough.Nina Tassler
We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
Nina Tassler
In each episode, there is a significant dramatic event. You also have at the core of a lot of these stories a big, sexy, juicy love story.
Nina Tassler
The truth is, you can't sort of bottle and prepackage a show like Desperate Housewives. But I think the nice thing is, we know that audiences are making a commitment to serialized drama. And absolutely, we're going to continue to develop in that genre.
Nina Tassler
This is all emerging so quickly. My husband just learned how to e-mail, and yet my son has been communicating on his cell phone for the past two years. So I don't think anybody really knows where we're headed. But it is imperative that we make our content available to audiences where they are and when they want to watch it.
Nina Tassler
I think, clearly, there is something in the zeitgeist, ... but for us, it was based on producing the best pilot scripts that we had. . . . We don't literally go out to the community and say, 'Because that particular show is successful on another network, please bring us that.' We encourage writers. We encourage producers. We encourage directors. . . . They don't necessarily look to develop only based on what's successful at other networks. They sort of listen to their own inner voice.
Nina Tassler
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