It sure is going to be a struggle as we back off on rental sales, You take your medicine and you go on.
More Quotes from Paul Ballew:
We've seen quite a bit of that 'richening,' even with low (priced) cars. If you look at vehicles now, it's not unusual for small cars to have stackable CD changers or satellite. It's quite a change from old beer-can-on-wheels day when the least expensive cars had no options -- no air, not even an automatic transmission.Paul Ballew
I would describe it as a pretty solid year for the industry and one that is above our expectations that we had at the beginning part of the year.
Paul Ballew
Given all the alternatives that are out there, given the uncertainty on gas prices, given some image factors, we think it's appropriate to plan in a more conservative manner.
Paul Ballew
From a cost standpoint, it certainly does help to build in Korea. We also will leverage that product globally, selling in other markets. It will give it a very broad scope where existing Cavalier does not.
Paul Ballew
The bottom line for us is the utility market remains the largest category in the industry. We are anticipating we will maintain our share of a stable market that is still very profitable.
Paul Ballew
This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.
Paul Ballew
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