This was the worst weekend of the year at the box office and the slowest start to summer we've seen in years.
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There were lines around the block for the latest book, The Half-Blood Prince. I expect no different for this Harry Potter movie.Paul Dergarabedian
Star Wars' opened the door to the idea of a franchise that could be successful, even if a sequel doesn't do well. It made viable the idea that, with sequels, the law of diminishing returns doesn't always apply.
Paul Dergarabedian
Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
Paul Dergarabedian
It's a sensitivity issue -- it's sort of in the eye of the beholder in terms of how closely someone might associate this movie with the real-life events in the wake of Hurricane Katrina. They'll put it out there, people will be able to decide whether it's something they want to see, it'll have its run and that'll be that.
Paul Dergarabedian
This is a movie that's a conversation piece. People are going to be telling other people, quoting different lines and scenes. That's what's going to sustain it in the marketplace.
Paul Dergarabedian
But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
Paul Dergarabedian
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