We give ABC a lot of credit for a really effective strategic stunt.
More Quotes from Randy Falco:
The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape.Randy Falco
The Olympics really are much more than a sporting event It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,
Randy Falco
This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it's going to be about going deeper with audiences, of finding ways to satisfy people in different ways.
Randy Falco
Let's work together to design and measure new advertising strategies.
Randy Falco
We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.
Randy Falco
When you ask somebody if they'd rather have an event live or on tape, they're answer is, of course they'd rather have it live, ... When you explain to them that to have it live on the West Coast, it may be on at 5 o'clock, which means that they won't be available to view it, they'll go, 'Oh, well then I'd rather have it on tape.'
Randy Falco
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