What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.
More Quotes from Robert Passikoff:
Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.Robert Passikoff
Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.
Robert Passikoff
There, it's possible that a less cozy Martha may surface, as she puts eager acolytes through their paces. And while it may make for more exciting television than yesterday's somewhat forced cheeriness, there's a greater danger in that, too ... She has to be careful not to come across as too tough or too mean.
Robert Passikoff
The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.
Robert Passikoff
They say it doesn't matter what they say about you as long as they spell your name right. In this case, you don't want them spelling your name right. You don't want them even talking about you.
Robert Passikoff
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,
Robert Passikoff
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It was an attempt to stick the Congress's finger in King Hussein's eye.
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