We need content and that is why we are entering into these types of alliances.
More Quotes from Rudy Provoost:
Intellectual property is playing an increasingly important role for our group. It's just a fact of life in our business now that you have to cultivate and protect IP.Rudy Provoost
There are so many players. There is a lot of intellectual property that went into this, and companies like Philips and Toshiba and Sony will all look for a return on investment. That is what makes it a challenging debate. It's like the CD days. Everybody looks for a fair reward.
Rudy Provoost
What I would like to see is the European Commission taking a more proactive stance instead of a wait-and-see approach.
Rudy Provoost
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