It's a better way to amortize the cost of Super Bowl ads. The goal is more places to get your ad seen.
More Quotes from Seth Palansky:
There are 70,000 people in the stadium, and many of them are top-level people who can't get to see the commercials.Seth Palansky
It is unprecedented to have an NFL team playing home games in three different cities in three different states.
Seth Palansky
Our schedule makers tell me we haven't had this situation since 1989, where Christmas fell on Sunday game day. Back then, we avoided the day.
Seth Palansky
You can't change it. So love it, embrace it and enjoy it.
Seth Palansky
We are following the same protocol that exists for games shown on ESPN.
Seth Palansky
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