We went right to the terms of this new agreement. The adidas presence on a global basis is extraordinary.
Quotes about adidas (15 Quotes)
The shuttle hurdle relay at the Drake Relays could be a lot of fun. We've got a couple of other guys who would like to be a part of that. We had three guys in the finals (at the Adidas Classic), but the hurdles in the conference is really, really strong, so (Sumrall) has got to get better if he wants to place at conference and I know that's what he wants to do.
This partnership gives Adidas the best opportunity in nearly 20 years to win market share back in this highly influential category. We are very happy that every NBA player from now on will play in Adidas products.
Reebok built an edge in the category. Adidas built the athletes in the category. Together, they will control the essence of sports and lifestyle colliding.
It's working out. The talent's great. The kids are great. Adidas is good about making sure the best interests of the Derby Festival Classic always come first. They haven't strong-armed us in any way.
The deal makes sense to us at first pass given Adidas' stated goal of increasing market share in the U.S. and its rivalry with Nike. On the margin this looks like bad news for Nike, which has dominant share in major retail accounts.
News of the deal broke on Oct. 5, when Adidas announced the partnership at its Investor Day in Germany, and sports business mavens took notice. To have historically the No. 1 soccer brand in the world invest in your league as a key sponsor is a great legitimizing statement to the league at a time when it's looking to expand again, ... My initial response when I first heard of the deal was that sixth-year MLS commissioner Don Garber and his group are sort of hitting their stride. The long-term approach to building a soccer league with managed and realistic expectations has really begun to show its dividends.
So far, Adidas has said that it will maintain all of its current offices and there would not be any wholesales bloodletting in the workforce, ... We'll have to wait and see how the synergies are achieved.
EA SPORTS has a strong partnership with adidas and through this relationship they approached adidas about using some of their top players from around the world.
With its market dominance it should trade at a premium to the industry. But right now, investors are thinking about Adidas and are concerned about Nike's international prospects. So a cap has formed on Nike's trading range.
We have a contractual agreement with (Adidas), and it's not any different than any number of other contracts with other schools. There is not any stipulation or any research that shows any shoes are worse than any others.
The adidas Challenge is a really cool opportunity for kids here in Los Angeles and across the country to get excited for the FIFA World Cup this summer. As a big fan of soccer, I'm looking forward to seeing the 32 youth teams compete for the title of Team USA and represent our country at the global finals in Berlin.
In the long term, this new 11-year partnership has the power to make the NBA and Adidas synonymous in basketball.
(The Adidas slogan) 'Impossible is Nothing' resonates with this generation almost like no other campaign that I've seen.
The Adidas brand is recognized for excellence in sports heritage and performance on a global basis. NBA and Adidas branded apparel and footwear will be available to even more fans around the world continuing our effort to expand the league's accessibility to anywhere fans can dribble a ball or watch a basketball game.