This is like putting lipstick on a pig. They're a higher-cost producer than most of their competition. To be the low-price leader, you really need to be the low-cost producer as well.
Quotes about higher-cost (4 Quotes)
Everyone's watching the agreement Yum has with the coalition, and it seems to be working well. But the concern is that down the road, if there are additional wages that will end up making Florida farms the higher-cost alternative, and they'll be undercut by other states or Mexico, since most farms don't have these agreements.
People who live in higher-cost housing markets are really hurting.
Part of (the demand for higher-cost products) has been fueled by the Food Network and cooking shows that use more exotic ingredients. A lot of items that were once considered specialty are now considered mainstream. Many are now staples in our produce section.