I think it's a lack of concentration and preparation. I don't mean before-the-game stuff, I mean in-game. I don't think we are doing that ... I don't think our minds are in the game. I haven't seen us make errors on difficult plays. We are making errors on routine plays.
Quotes about in-game (16 Quotes)
Against Princeton we ran the ball well and protected the QB well, so the offensive line got off to a good start. We had no turnovers the whole day. We are relatively inexperienced and adjustments to different defenses and in-game adjustments to changes in alignments will be the challenges ahead of us.
One of Midway's core in-game advertising strategies is to infuse our games with cultural context through the integration of static in-game product placements. We believe static promotions in conjunction with dynamic advertising will represent an attractive revenue opportunity for Midway. Sarah is arguably one of our industry's most experienced professionals in this emerging field, and we anticipate that she will manage the process for static ads as well as dynamic in-game ads with Double Fusion in an effort to maximize incremental revenue from our top titles.
We are able to make this commitment because we have confidence in our betting lines - we're not waiting to see how lines open, we're setting the markets. Everybody bets, but the more time we can give our players to consider their positions the better. Posting our betting lines the afternoon before next day's game provides our customers with a real edge. And our in-game betting takes the action to a whole other level, although it can be tough to type while jumping up and down screaming for your team.
We were going off based on what we knew (from the summer) and grapevine stuff. We had to make in-game adjustments.
Spark is 100 focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort. Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience.
NFL coaches are the masters of coach-speak. In baseball, I think we get some solid information. I think it's an asset to get clarifications on in-game situations. I think it's very effective.
Frank and Eva add a new level of depth to our management team, with significant experience in sales, brand building and business development. Their professional experiences and personal passion for games complement the strengths of our team and support our mission to make in-game advertising a compelling and integral part of the game playing experience.
Our revenue streams are going to become more complex. We can also see a much more vital revenue stream from in-game advertising.
Several games use a cell phone in the interface. Mobile companies change their appearance every few months, so why shouldn't they be able to change their creative Our competitor mainly focuses on things like in-game billboards.
Along with our strategy to create immersive, engaging content, we believe that the technology to allow for dynamic, in-game advertising will add a sense of cultural relevance and context for the mass-market audience.
As a product of a maturing entertainment medium, in-game advertising can now hold its own on any media schedule particularly with the high-reach, high accountability possible via the Radial Network. Add to this Hive's unique multi-faceted approach to this space where context is king, and it is clear that we have a compelling solution for forward thinking brands such as T-Mobile.
Although the in-game advertising market is still relatively untapped, its promising business model will lead to swift market development. Effectively competing in the interactive gaming market for the video game and advertising communities requires careful attention to the intricacies of the industry.
We talk to all of our guys to have the in-game awareness and to be cognizant of the game around you. You have to have the big picture. Also, when it is critical to make pitches and to not let the game get away from you. These are things that John has started to realize.
It's great to achieve recognition from our peers in the advertising arena affirming our impressive in-game advertising offering.
We're giving talented people the opportunity to work closely with the real innovators in the in-game advertising industry. New recruits would be able to develop campaigns for leading global brands such as Ben Sherman, Red Bull and Orange, work with top publishers, and most importantly have a hand in shaping the hottest advertising sector.