GM and other auto makers also will be hard-pressed to make the 15,000-plus in per-vehicle profits they made back then. We aren't riding on these new vehicles to save the company, ... There are a number of other attractive alternatives in the market.
Quotes about per-vehicle (2 Quotes)
Asian makers particularly are exploiting Detroit's 2,000 dollar per-vehicle cost-of-production disadvantage (which largely stems from the US manufacturers' enormous legacy costs) to offer stylistically and technologically more advanced vehicles.