Finally, the third reason is that they target through the semi-custom product a well-heeled buyer, someone who has a little bit more money, a trade-up buyer. And we think that segment of the market is where you probably want to focus.
Quotes about semi-custom (2 Quotes)
Large-volume 'tract' builders will typically develop the ground -- streets, utilities, publicopen spaces -- and build two or three display homes from which they will sell to buyers. Most of these also will do 'semi-custom' homes, where a buyer may generously modify or upgrade one of the offered models. These builders may build 'speculative' homes, hoping someone will like the house and land and buy it.